the power of
purposeful design
The ability to shape our environment and tell a story is a special gift. We should use it to actively create experiences and evoke something in our fellow human beings.
A good place to start when designing a fit for purpose and memorable guest experience is to ensure it aligns with the brand promise and is designed accordingly.
To achieve sustainable success, it's crucial to acknowledge the equal partnership, interconnection, and interdependence of design, brand, and management.
Read here the Article “Der Einfluss von Design auf den Unternehmenserfolg” from Prof. Jan-Erik Baars. Sorry - available in German only.
For SWISS HOTELIERS! Interpret strategically, act effectively: Boost guest & team engagement with pinpoint feedback. Participate now in a nation wide study conducted in cooperation with the Lucerne University of Applied Sciences and Arts.
Hotel guest and team surveys:
The power of good feedback!
the benefits of purposeful design
strengthening brand image
Consistent design effectively connects marketing and guest experience.
Consistent implementation of the brand promise creates a distinct brand experience.
MANAGING resources
Clear guidelines simplify decision-making and save personnel and financial resources.
increasing guest value
Targeted and thoughtful design evokes positive emotions.
Read here more on the “Elements of Value”. And yes! The more, the merrier.
promoting team spirit
A shared focus on the brand promise creates a sense of unity and motivation within the team.
renovations
Project flow and Responsibilities
project ILLUSTRATION - Hotel de Londres, Brig
The design style of the space effortlessly combines style and warmth, creating an inviting and cozy atmosphere. This we achieved by incorporating natural elements like wood and stone, as well as soft textures, warm colors, and family heirlooms, such as Grandma’s silverware, which collectively evoke a sense of being "at home with friends" the hotel’s promise. Additionally, to further enhance this welcoming atmosphere, the space features a lounge with comfortable seating and an open kitchen, a balcony that provides a peaceful outdoor retreat, and a well-stocked refrigerator for guests to easily make themselves at home and enjoy quality time.
AMENITIES
• A honesty bar that allows guests to serve themselves and appreciate the trust and openness of the hosts.
• A fully equipped kitchen that offers guests the opportunity to cook their own meals or host a collaborative event around cooking and culinary exploration.
• A cozy reading area with comfortable chairs and a well-stocked library of books, magazines, and games.
• A sun terrace with a stunning view of the surroundings. A peaceful place to unwind and relax.
