the power of purposeful design
The ability to shape our environment and tell a story is a unique gift.
A purposeful, memorable guest experience begins with aligning design to brand positioning.
Sustainable success depends on recognizing the equal partnership and interdependence of design, brand, and management.
From Insight to Impact!
Our “Customer-Centric Design Study Report” proves it: Customer-centric design pays off – in guest loyalty and business results.
Initiated by Design-Journey in collaboration with the Lucerne University of Applied Sciences and Arts, the study laid the foundation for the “Hotel Impact-Toolbox”, a framework that empowers hotels to design holistically. At its core lies the 4-W Method, starting with a self-assessment to answer the fundamental question: Who am I?
build brand coherence
The toolbox helps you define who you are and what you stand for — so every design decision reflects a consistent, meaningful brand identity.
What the Hotel Impact-Toolbox Helps You Achieve
decide with clarity
With the 4W-Methode as your guide, you clarify your direction before investing. That means fewer missteps, clearer briefs, and better use of your resources.
design for guest impact
Strong positioning leads to relevant, resonant guest experiences. The toolbox helps you create emotional value — and design that guests remember.
align and activate your team
A shared brand foundation empowers your team and creative partners alike — with the clarity to act, design, and communicate with confidence.
Example - Hotel de Londres, Brig
The design style of the space effortlessly combines style and warmth, creating an inviting and cozy atmosphere. Natural elements like wood and stone, soft textures, and warm colors shape the cozy living room and the Family & Friends Rooms. Family heirlooms, such as Grandma’s silverware, and the 24-hour Honesty Bar — evoke the hotel’s promise of feeling “at home with friends.”
The positioning reflects the archetype “The Lovers”
A place of stylish togetherness, where life is celebrated rather than merely organized - full of warmth, joy, and sensory delight.
A Home with Intention – Shaped by the 4W-Method: Who am I? Who do I serve? What do I offer? How do I act?
This approach goes beyond words - it brings emotional clarity and strategic direction into a lived experience.
With the 4W-Method as its foundation, the guest journey becomes tangible, the design intentional, and the team empowered to act with confidence.
Designed with Purpose:
Clear Positioning & Style Sensibility
Every space tells a story of stylish togetherness - light, joyful, and balanced.
Tailored to the Right Guests
Spaces and offerings are designed for pleasure-seekers, harmony-lovers, and creative free spirits.
Heartfelt, Meaningful Touches
From the open fridge to Wine & Dine moments - everything invites spontaneous joy and genuine connection.
A Brand Experience That Feels Whole
Design, language, the claim “at home with friends,” and overall atmosphere follow a sensual, empathetic logic - consistent, authentic, and emotionally aligned.
