Projekte

Hotel de Londres

Development and positioning of Hotel de Londres as a boutique design hotel, combining British elegance with Valais hospitality and an innovative clubhouse concept.

Chesa Marchetta

“I had the pleasure working with Lilian Roten at Chesa Marchetta shortly after the hotel’s launch. From supporting a mystery shopper assessment to helping shape recruitment processes and developing the full Food Safety policy, she brought a thoughtful and reliable approach to every aspect of the project. Lilian quickly understood both the brand and operational priorities, making her a highly valuable partner for strategic advice as well as practical and operational support.”

Federica Bertolini Direktorin, Chesa Marchetta, 5*, Sils Maria, Schweiz

Swissôtel Vitality Room

Concept development and launch of the Swissôtel Vitality Room in collaboration with Wallpaper* Magazine — an innovative hotel room concept designed to enhance wellbeing and comfort.

“Together with Lilian, we developed the Swissôtel Vitality Programme to turn wellbeing into a tangible guest experience. The Vitality Room captured the essence of the programme and translated the brand claim “Life is a Journey. Live it Well.” into a space that felt intuitive, calming and purposeful.

 

Lilian has a rare ability to connect brand thinking with operational and spatial design — something I also recognise in the Design Journey method she developed: a practical and accessible approach that helps hoteliers lead design with clarity and purpose rather than gut feeling.”

Federico Toresi Global Senior Vice President Design, Premium Brands, Accor

Pullman Hotels & Resorts

Successful repositioning and development of Pullman Hotels & Resorts through innovative, design-led concepts such as Power Fitness and Artist Playground — in collaboration with EDG and Frukt.


“What makes Lilian particularly unique is the combination of her strategic mindset, creativity, and strong operational background. As both a mentor and colleague, she brings people together, challenges teams to think bigger, and consistently works toward what is best for the brand, the business, and the people around her.”

Camille Lopeo Chief Marketing Officer Sofitel Legend, Sofitel, MGallery and Emblems at Accor

Swissôtel Circles

Development of distinctive brand symbols that serve as strong visual elements for brand recognition and differentiation, including the Swissôtel Circles, which were awarded a bronze medal by the renowned Art Directors Club of Germany.


Swissôtel – ISO Zertifizierung

Led the global ISO certification of Swissôtel Hotels & Resorts, achieving successful certification in quality and environmental management, health and safety, and food safety — establishing a strong foundation for Swissôtel’s long-term sustainability strategy.


“I experienced Lilian Roten as a committed, forward-thinking and compelling leader. With strategic foresight, she translated our vision into clear, effective structures and processes, while inspiring people at all levels to embrace and implement them.

Thanks to her commitment, a consistent global management system was established that went far beyond meeting certification requirements. It embedded quality, sustainability and continuous improvement as integral elements of our corporate management, creating lasting, measurable value for our hotels, our teams and the business as a whole.”

Meinhard Huck Former Präsident Swissôtel Hotels & Resorts
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